The science behind
every beauty decision.
I help beauty and personal care brands assess what they need and build the strategy to get there — through clinical, consumer, and sensory science.
Clinical, consumer, and sensory — together, they tell the full story.
Clinical
Efficacy and safety-in-use studies, designed and directed with the rigor to survive regulatory and retailer scrutiny.
Consumer
Perception, concept, and acceptance research that tells you how real people will actually respond.
Sensory
Competitive benchmarking, target profiles, and trained panels — so texture, feel, and experience are measured with real precision.
A conversation.
We talk.
A short conversation about the problem you’re facing — a claim to prove, a reformulation to de-risk, a concept to validate, or a program to build.
I recommend a path.
Even if you’re not yet sure what the right question is, I’ll assess where things actually stand and propose the right path — sometimes fast and narrow, sometimes a fuller build, sometimes ongoing. If an outside lab or platform is part of the plan, I make sure it’s solving the right problem.
We scope it together.
A short written proposal — deliverables, timeline, and investment — before anything begins.
From a fast diagnostic to a full testing program.
“We’re heading into a launch or repositioning and need our claims to hold up.”
One claim or a full claims strategy for a launch, substantiated and translated into launch-ready language.
“Before we commit $50K+ to a full clinical study, do we know it’s worth it?”
Before a $50K+ clinical study, a scoped test on whether the claim is likely to hold up.
“We’re changing a formula — will our customers notice, or still like it?”
Will customers notice a formula change — or still like it as much? A fast, focused answer before you commit.
“We have an early concept or prototype — is it worth pursuing?”
A consumer read on an early idea before you invest further in development.
“We want to know how our product stacks up against competitors — sensorially, not just on paper.”
A structured sensory comparison against key competitors — texture, scent, application experience — translated into a clear read on where you lead and what that means for positioning.
“We’re starting from scratch and need real testing infrastructure.”
Full testing infrastructure designed from the ground up — sized specifically to your brand.
“We have a team already — we just need guidance building this out.”
Hands-on guidance for a team that already exists — the goal is to make myself less necessary over time.
“We already have R&D, regulatory, and CRO partners — we just don’t have a coherent evidence strategy tying it together.”
A structured evidence and gap assessment across your existing clinical, consumer, CRO, and cross-functional relationships — translated into a roadmap and claims strategy, with clear, prioritized recommendations on where to invest and how heavily or lightly.
“We want ongoing access to senior expertise, without a full-time hire.”
Continuous access to senior-level testing and claims expertise, without a full-time hire.
Don’t see your situation?
Let’s talk it through →
“I build the scientific backbone behind confident, evidence-backed decisions.”
Anna Fry is a sensory scientist and consumer insights leader with 12+ years spanning clinical, consumer, and sensory research. She built Paula’s Choice’s entire in-house research function from zero — a 19,000+ member consumer panel, clinical study infrastructure, and trained sensory programs — while cutting over $500,000 a year in outside testing spend.
Have a claim, a concept, or a question?
Every engagement starts with a short conversation — no commitment required.